1. Always talk about your clients in terms of solving their problems. This keeps you in the right mindset to effectively meet your customers’ needs. Become the solution to their problems.
2. Never start your business meeting by discussing efforts to make more money. Your primary goal should be to solve your customers’ problems, and profit should come as a result.
3. Always think about how you can solve more problems for more people. You should always be seeking opportunities for growth, and the best way to expand your business is to find creative solutions to pressing problems.
Basic marketing - focus on the customer needs and wants and how you can satisfy them.